My name is Koray.
I have over 16 years of experience in digital advertising, during which I’ve
worked on a wide range of brand-led advertising projects as well as
freelance and personal website initiatives. For the projects I’ve delivered,
I’ve personally handled the entire process — from design and user experience
to development and implementation.
Alongside web projects, I bring extensive experience in creative concept
development, visual design, social media assets, and digital advertising
ideas. This hands-on, end-to-end approach allows me to provide holistic
digital solutions, supporting brands and individuals from the first spark of
an idea all the way to launch.
I had the privilege of contributing to an innovative and highly successful outdoor advertising campaign for Swarovski in Turkey, which went on to win the A Awards 2019 for Best Outdoor Advertisement.
This campaign was designed to strengthen emotional engagement with Swarovski’s core audience by bridging physical out-of-home media with personalized digital experiences. The idea brought Swarovski’s signature jewelry to life in a way that invited real women to visualize themselves wearing selected pieces in major public spaces.
Using strategically placed large screens and interactive mobile prompts, participants could see their own photos alongside Swarovski products in high-impact outdoor environments. This creative approach not only amplified brand visibility but also deepened the connection between the brand and its target audience.
The campaign delivered measurable results — contributing to a significant uplift in visibility and consumer interaction during the key holiday season — and was recognized with a top industry award for its effectiveness and originality.
- Client Personal Website
- Category Tale for Kids
- Date October 22, 2025
