I had the privilege of contributing to an innovative and highly successful outdoor advertising campaign for Swarovski in Turkey, which went on to win the A Awards 2019 for Best Outdoor Advertisement.

This campaign was designed to strengthen emotional engagement with Swarovski’s core audience by bridging physical out-of-home media with personalized digital experiences. The idea brought Swarovski’s signature jewelry to life in a way that invited real women to visualize themselves wearing selected pieces in major public spaces.

Using strategically placed large screens and interactive mobile prompts, participants could see their own photos alongside Swarovski products in high-impact outdoor environments. This creative approach not only amplified brand visibility but also deepened the connection between the brand and its target audience.

The campaign delivered measurable results — contributing to a significant uplift in visibility and consumer interaction during the key holiday season — and was recognized with a top industry award for its effectiveness and originality.

cocuklaramasal.com is a personal project I developed, built on an AI-powered infrastructure that creates custom bedtime stories tailored specifically for children. Users can select the objects and details that match their child’s interests, allowing the platform to generate unique and personalized stories every time. This transforms storytelling into a more engaging experience that goes beyond standard, generic content and directly connects with each child’s imagination.

One of the most innovative aspects of the platform is that the generated stories are not only readable but also available as audio bedtime stories. Offering stories in audio format provides a major convenience—especially during bedtime routines, while traveling, or in moments when parents need a practical alternative to reading out loud. Children can enjoy the story without staying in front of a screen, while parents can easily integrate storytelling into daily life in a more sustainable and effortless way.

By combining the personalization power of AI with the accessibility of audio narration, cocuklaramasal.com delivers a smarter, more user-friendly, and more immersive storytelling experience for families.

Web designing is the process of planning, conceptualizing, and implementing the plan for designing a website in a way that is functional and offers a good user experience. User experience is central to the web designing process. Websites have an array of elements presented in ways that make them easy to navigate.

Web designing essentially involves working on every attribute of the website that people interact with, so that the website is simple and efficient, allows users to quickly find the information they need, and looks visually pleasing. All these factors, when combined, decide how well the website is designed.